A Legacy of Caring

Eureka Forbes –
Your Friend for Life


Aquaguard is the only water purifier brand in the country to develop 17 water purification technologies to combat 17 different water conditions in India.

Eureka Forbes, the leader in the water purification systems, vacuum cleaners and air purifiers, is a multi-product, multi-channel organisation that contributes to make a happy, healthy, safe and pollution-free world in its own way.

With a track record of over 32 years, Forbes has mapped the water quality in over 500 cities and towns in India and a global footprint across 35 countries and won trust of its 15 millions of satisfied customers.

Being a pioneer and trendsetter in direct selling in India, Eureka Forbes has emerged as one of the largest direct selling companies in the world.

In addition to Asia’s largest direct sales force, it has dealer and institutional channels, an inventive business partner network, a rural channel and one of the most expansive service networks in India. 

Service Areas/Solutions

Eureka Forbes’ products have led and dominated the water and air purification systems, cleaning systems and security systems categories.
Products include:
  • Water purifiers
  • Cleaning equipment
  • Security systems
  • Fire extinguishers
  • Lifestyle automation solutions
  • Solar lighting
  • Water treatment and facility maintenance